Krystal Hobbs

Reflective Marketing

At the age of 23, Krystal Hobbs saw an opportunity to start something from nothing, so she decided to use her skills in social media to start Reflective Marketing, a digital marketing agency in St. John's, Newfoundland and Labrador.

For two years, the mighty team of two that is Reflective Marketing, has been helping businesses connect and interact with consumers through digital strategy and execution, including social media management, email marketing, content creation, and search engine marketing. They also partner with non-profits and associations to offer training sessions in these areas. Krystal is inspired by the aspiring and established entrepreneurs she meets in these training sessions, and she is passionate about helping them grow their businesses.

In a world of digital influence and pressure to stand out, Krystal believes that if you can share your authentic story and give your followers a more in-depth look at you and your work, they'll remember you. If you want to be successful, you have to know your audience and be part of the space that they operate in.

Krystal believes that success means constantly growing, evolving, and always working towards the next step, no matter how big or small. A major milestone for Krystal was when she hired her first employee, Beth. To Krystal, this was an "aha" moment that solidified that Reflective Marketing would be a real entrepreneurial journey. Krystal was also excited to land her first international client last year.

Reflective Marketing may only be two years old, but Krystal has big plans for the business. She wants to continue growing - connecting more people, serving more clients and inspiring entrepreneurs to expand their reach through digital marketing.

When Krystal isn't busy connecting people all over the world, she is an avid volunteer in the entrepreneurial and business community and enjoys spending time with her younger brother, friends and family.

Reflective Marketing

Reflective Marketing is a social media marketing agency. We help you illuminate your brand and attract your audience!


This success story is provided by the Newfoundland and Labrador Service Centre – no matter what your business question is, we'll help you find the answer.


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