Julie Lewis recognizes that if you want to stand out in business, you have to be memorable and have strong brand identity — this is a lesson she learned very early in her career as an artist. When she was thinking of her own brand identity, she came up with SassyTuna, a memorable name, which is British slang for someone who is outgoing or likes to party.
I decided at the age of 18 that my purpose in life was to "save the world through business, politics and music." Co-founded with my business partner, Lindsay Eason in 2008, GreenStep was the fulfillment of that purpose.
"I was always inspired by rural entrepreneurs — the guys who had five or six things going on," says Anne Whelan. "Their businesses were diversified but they didn't have to be huge to make a comfortable living." Following their intrepid footsteps, today Anne Whelan is president and CEO of Seafair Capital a diversified, growth-focused group of companies with roots in Newfoundland and Labrador.
When I was 10, I became a sales rep. Yup, I sold Regal products. I won the prize for highest sales. Then, they found out I was only 10. A box of pencils (instead of the cash prize) arrived in the mail with my name engraved in gold on them. Life was — golden, and my entrepreneurial career was born!
I started my own business for the reasons that tend to lure everyone: I wanted the chance to forge my own destiny and be my own boss. As a former journalist, becoming an entrepreneur was a natural step.
Sharon Horan, the president of FIT for Work, started the company in 1994 and now has 4 permanent locations across Newfoundland. In addition there is a 5th strategic alliance which allows for island-wide coverage.
Most medical residents can barely keep up with the constant demands and long hours spent in specialist training, hospital rounds and patient care. Dr. Breanne Everett added to these pressures during her residency in plastic and reconstructive surgery at the University of Calgary by inventing a new medical technology, starting a company and getting an MBA.
Devon Fiddler's first job out of university involved working with First Nations entrepreneurs who had no previous business experience. It was here that she became passionate about the ability to make change through business and decided she too needed to start a company.