Business Success Stories - Women

Moonstone Creation

Amy Willier

Where does one go to purchase authentic Indigenous made art and crafts? Moonstone Creation is the place to visit! Moonstone Creation was created in June 2009 and is owned and operated by Yvonne Jobin and her daughter Amy Willier.

The Beatnik Bus

Kristin Poch

Growing up, Kristin Poch spent weekends with her father scouring thrift stores, garage sales and the local record stores for quality vinyl. After graduating from university, Kristin was struggling finding meaningful work, and her family was trying to find something to do with the massive record collection Kristin’s father had accumulated. After gathering inspiration from mobile shops that she came across in other countries, she had the idea to create a mobile record shop the Beatnik Bus.


Jenise Lee

As a solopreneur, Jenise Lee had to learn quickly how to balance the demands of starting her own business. Not only was she starting her business, CertClean, but she was also caring for, and later grieving for her brother who had stage four brain cancer.


Naomi Pereira

Before co-founding JobJar, a Calgary based start-up that brings homeowners and handymen together, Naomi Pereira was already a veteran of entrepreneurship.

NONA Vegan Foods

Kailey Gilchrist

So where did NONA Vegan Foods get its start? Kailey's friends and family enjoyed her food creations and encouraged her to start selling them. It took some coming around but Kailey eventually took that advice, and in June 2013 she officially started NONA Vegan Foods.

Shiny Paint

Starla and Ryan Wilson

Finding work as a commercial artist can be challenging. Starla Wilson was confronted with this situation when trying to find work as an artist. Scanning the marketplace, she saw an opportunity to start her own business providing exterior art work for local businesses. She and her husband Ryan decided to start their own business — Shiny Paint.

Balance Fitness Health and Wellness Centre

Jade Ross

At 19 years old, Jade Ross was following her dream as a full-time personal trainer at a popular gym. But although she loved the work, she didn’t love that her job was more focused on sales than fitness. Fast forward just five years, and Jade now runs her own fully-equipped gym – the Balance Fitness Health and Wellness Centre.

In Pursuit Mobile Boutique

Dominique Leger

From Dominique’s long search for on how to pursue her passion for fashion, In Pursuit Mobile Boutique was born. In Pursuit is a bright pink truck filled to the brim with the latest in women’s apparel and accessories—the first and only mobile boutique serving Eastern Canada.

Inuktut Translations

Eileen Kilabuk-Weber

Eileen Kilabuk-Weber started her own business after her son passed away. She knew she couldn't be in a workplace setting day-in and day out. She travelled to Edmonton to attend MBA classes and decided to stay. She decided to open Inuktut Translations.

Miyo Pimatisiwin Productions Inc

Aretha Greatrix

Who knew the love of storytelling would grow into a production company? Aretha sure didn't.

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