Sales and customer relationship management
Looking to increase your sales and manage relationships with your customers and the public? Learn how with these useful resources.
- Public relations and media relations
Learn how to spread the word about your business.
Know the factors that will help you determine the payment you will receive in exchange for your goods or services.
Negotiating is an inevitable part of doing business. Learn more about this important skill.
- Measuring sales force performance
Measuring your sales force performance is an important step towards improving it — and your bottom line.
- Tender for a contract
Learn how to identify potential contracts, what to include in your bid, and how to draft it so you have the best chances of success.
- Close and follow up the sale
Find out about the steps involved in closing and following up on a sale.
- Measure performance and set targets
Learn about the benefits of performance measurement and setting targets for your business, and how to choose key performance indicators to measure.
- Plan to sell
Learn how to set up your sales processes and get tips on generating sales leads and turning them into meetings.
- Forecast and plan your sales
Learn how to develop sales forecasts and plans.
- Understand your competitors
Learn how to identify your competitors, research what they do and act on the information you obtain.
- Effective sales techniques
Want to increase your sales? Follow these key tips on how to keep your customers, close the sale, and increase your profits.
- BDC Integrated Sales and Marketing advisory services
Discover how BDC's advisory services can help you get your sales and marketing channels working together for maximum success.
Customer relationship management resources
- What is customer relationship management?
In today's competitive market, it is vital for you to manage your relationships with your customers systematically, efficiently and profitably.
- Know your customers' needs
Learn what you need to know about your clients and how to use the information to sell to them more effectively.
- Manage your customer care
Find out how to use feedback and loyalty plans to retain existing customers, get new ones and increase your sales.
- Customer relationship management (CRM)
Find out about the pros and potential cons of customer relationship management and how to implement it in your business.
- Identify and sell more to your most valuable customers
Identify your most valuable customers and get tips on selling more and attracting new higher-value ones.
- Group your customers into market segments
Learn how to group your customers into market segments to better understand what they really want, and how to gain valuable customers.
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