Promoting and advertising your business
Promoting your business is an ongoing activity that involves everything from word of mouth, to trade shows, to paid advertisements in the media. Once you have developed your marketing plan and are ready to choose your promotional techniques, the resources below may be helpful.
- Measuring the results of your advertising
Learn how to measure the results of your advertising so you know which styles, methods and media to use.
- Developing a promotional brochure
Handing out promotional material is an important marketing activity, even in an online world.
- Business Improvement Area HandbookOnly Applies to : OntarioFind out how you can set up a business improvement area and the possible benefits for your business.
- Developing your website
Consider creating a business website so you can attract more customers to your business.
- Public relations and media relations
Learn how to spread the word about your business.
- Trade-show marketing
Participating in trade shows can be worthwhile if you choose the right ones, prepare well, and follow up.
- Email marketing
Discover the advantages of marketing your business with email.
- Signs and your business
Find out what signs mean for your business, and how to use them to your advantage.
- Online marketing
Online marketing techniques like social networking, emailing and blogging are useful and involve little to no direct costs.
- Canada Post — Solutions for Small Business
Find out about business solutions that could help your small business manage shipping, e-commerce, marketing and more.
- Low-cost marketing for your small business
Choose the type of advertising that matches your marketing budget and follow some of BDC's best practices for advertising.
- Social media eBook for entrepreneurs
This free eBook can help you develop a social media strategy for your business to attract, engage, and retain customers.
- Marketing plan template
Build your road map for finding and keeping customers with this free marketing plan template.
- Canadian Aboriginal and Minority Supplier Council
Become a certified Aboriginal or minority-owned supplier or register to access these suppliers and benefit from inclusive supply chain practices.
- Canadian Signature Experiences
If your Canadian tourism business provides a unique experience for travellers, you could get a chance to market your product for free to key countries.
- Tourism TechnologyOnly Applies to : New Brunswick Newfoundland and Labrador Nova Scotia Prince Edward IslandLearn how to attract customers to your tourism business through Internet and social media marketing.
- Tourism Industry Partners ProgramOnly Applies to : OntarioYou could get financing to help your business consortium market an Ontario tourist destination to tourists outside Ontario or Canada.
- Crafts of Character Branding ProgramOnly Applies to : Newfoundland and LabradorPromote your high-quality, distinctive Newfoundland and Labrador craft, gift and apparel products through this provincial branding program.
- Interactive Digital Media FundOnly Applies to : OntarioYou may be eligible for funding to help you cover some the costs of commercializing your interactive digital media content.
- Atlantic Shipbuilding Action PlanOnly Applies to : New Brunswick Newfoundland and Labrador Nova Scotia Prince Edward IslandFind out how to become a supplier to the shipbuilding industry in the Atlantic provinces. Being a supplier includes building and repairing ships.
- Experience Nova Scotia: A ToolkitOnly Applies to : Nova ScotiaLearn how to identify tourism opportunities in your region and how to develop and market your new business.
- Ontario Tourism Marketing Partnership CorporationOnly Applies to : OntarioFind out how to market your product or service under the Ontario brand and how to reach key tourism markets.
- Virage numérique des détaillants québécoisOnly Applies to : QuebecAre you looking to create a transactional web site for your business? If so, you could get coaching to implement a digital strategy.
- Irving Shipbuilding Inc. online supplier registry
Register your business as a potential supplier of goods and services for the shipbuilding industry.
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