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Brush up on key marketing concepts, learn how to develop a marketing plan, and assess strategic marketing options for your company.
What is marketing? Marketing is about determining the value of your product or service and communicating that information to customers.
Developing a marketing plan Your marketing plan is an essential part of your overall business plan. Find out what to include and how to develop each section of your marketing plan.
Online marketing Online marketing techniques like social networking, emailing and blogging are useful and involve little to no direct costs.
Marketing strategies If you are planning to put a new product on the market, here are three strategies you can use to attract the attention of customers.
Pricing Know the factors that will help you determine the payment you will receive in exchange for your goods or services.