Marketing basics

Brush up on key marketing concepts, learn how to develop a marketing plan, and assess strategic marketing options for your company.

  • What is marketing?
    Marketing is about determining the value of your product or service and communicating that information to customers.
  • Developing a marketing plan
    Your marketing plan is an essential part of your overall business plan. Find out what to include and how to develop each section of your marketing plan.
  • Online marketing
    Online marketing techniques like social networking, emailing and blogging are useful and involve little to no direct costs.
  • Marketing strategies
    If you are planning to put a new product on the market, here are three strategies you can use to attract the attention of customers.
  • Pricing
    Know the factors that will help you determine the payment you will receive in exchange for your goods or services.
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