Marketing and sales

How well you market your business and interact with your customers can vastly influence your success. Whether you're starting a new business venture or revisiting your existing marketing strategy, you’ll want your products and services to be at the forefront of your customers' minds.

While there are many opportunities to promote your business, keep in mind that there are many rules and regulations you’ll need to be aware of along the way.

• Marketing basics
  Brush up on key marketing concepts, learn how to develop a marketing plan, and assess strategic marketing options for your company.
• Promoting and advertising your business
  Learn how to use advertising and other promotional techniques effectively.
• Sales and customer relationship management
  Looking to increase your sales and manage relationships with your customers and the public? Learn how with these useful resources.
• Online sales
  Learn how to set up a secure payment system for your online sales.
• Selling to governments
  Learn how your business can take advantage of contracting opportunities from the federal, provincial, territorial, municipal and foreign governments.
• Marketing, advertising and sales regulations
  Attracting new customers to your business is essential, but you need to follow a few rules.