E-business security, privacy, and legal requirements
There are several strategies that can help you reduce the risks you and your customers face when doing business online. Be aware of these risks and take steps to deal with them before they become problems.
Table of Contents
Protecting your clients
It is important to earn consumer trust online because your customers want to be protected against fraud. Make use of security certifications and encryption technologies that make your website safer to use, and display any accompanying logos signifying that your website is safe. Immediately notify your clientele of any breaches in security.
Your clients want to protect their privacy, so avoid asking them for more information than is necessary. When you send electronic messages to your customers, be sure that you are compliant with the requirements under Canada's anti-spam legislation, including obtaining consent.
Just as you would protect your physical business, you need to ensure the online security of your operations and your customers.
When you do business with a customer over the Internet, you often collect information that can potentially be useful outside of the transaction. If you use any of that information in a way which can be linked back to the customer and without the customer's knowledge or consent, you are violating their privacy rights. It is up to you to properly destroy that information or to keep it secure.
In addition to the way privacy laws apply in the offline world, there are some things to think about when dealing with the Internet and e-business.
You should fully understand how your business carries out relevant privacy law requirements.
- If you use Web cookies or similar identifiers to track visitors, you will probably want to let visitors know by posting a policy on the website.
- Depending on the circumstances, you may need to get consent before profiling someone online.
If you create a policy, follow it precisely. Failing to do so is an invitation for disaster, including not only possible legal problems, but also injury to your reputation and goodwill.
It is important to review the policy even after it has been posted. It should be revisited regularly to determine whether or not it is still accurate and to evaluate whether or not it should be revised according to your business goals and objectives.
Credit and debit card handling
Your e-commerce business depends on trust between you and your customers. Violating that trust can have disastrous effects, not only on you, but on your partners in e-commerce, such as your bank, payment gateway, and credit card company.
Legal requirements for e-business
In general, all existing laws that apply to traditional commerce apply equally in an electronic environment. These include things like laws governing business incorporation, business name registration, taxation, consumer protection, deceptive advertising, importing/exporting, product safety, product standards, criminal code, inter-provincial trade treaties, intellectual property and liability. Your business, regardless of its size, must comply with the laws of any jurisdiction, both within and outside of Canada, where it is deemed to be conducting business.
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