Increasing website traffic

If you want to increase the number of people who visit your website, you need to provide real value to the visitor. It's a good idea to review your site on a regular basis, but there are a few key things you can do if your goal is to increase traffic.

Website quality

Review the website for quality content. The information should be presented in simple, concise and practical language, with particular attention paid to good grammar and correct spelling. Ensure that the navigation is simple. Your website branding, appearance and usability are a reflection of your business, so make sure to have good design and strong functionality.

Service and response

It is good business to provide a way for customers to contact you, either by phone, email, or through a contact form. Have processes in place to respond to inquiries when customers contact you.. Make sure that orders are filled properly and promptly, with the least possible inconvenience to the customer.

Here is a look at where website visitors come from and how to maximize each traffic channel:

Direct visitors — These are people who type in your domain name and go directly to your website. Three key tactics are regularly used to increase direct visitor traffic:

Visitors who find you through search engines — Most people find websites through the help of a search engine or directory, so it is important that your website be properly listed and accessible to users.

Search engine services: Since listing a website can sometimes be a complicated process, you may find it easier to hire a business that specializes in search engine submission and website optimization. When you do, it is a good idea to check into the business' deliverables, follow-up services, customer service and track record.

Paid ads — All major search engines and directories offer a range of advertising options to suit every budget and every type of marketing campaign. Here's an overview of some of the options that are available:

Linked visitors — By its nature the Internet connects people with other people and businesses, and encourages cross-linking and cross-integration. To drive more traffic to your website, it makes sense to have as many other websites as possible link back to yours. Many search engines also use the number and quality of links directing people back to your website when calculating the ranking position: the more quality links, the higher the position. Note, however, that paid links won’t impact your ranking; only organic (free) ones will.

Depending on the type of website you have, you will have different linking strategies available to you. A website rich in content will be a more valued link than a business website that simply promotes its own product. There are various opportunities to explore.

Free links — Sources of potential free links include:

Canadian Company Capabilities is one such directory that gives you access to a database of more than 60,000 Canadian businesses. You can use this practical, searchable database to find suppliers, or to increase your own visibility.

Paid links — Some of the same sources as above, plus:

Banner/display advertising — This is available on a vast range of websites from search engines to portals to industry-specific websites. When planning a banner advertising campaign, you need a significant budget in order to sustain the ad strategy. One benefit of banner advertising is that the creative aspect can be tested while the campaign is still running and extensive data can be collected to measure the success of the campaign. The results can be used to adjust the design or the placement of the ads throughout the campaign.

Improving ranking

Improving visibility is known as search engine optimization, and you can do this as you create your content.

While each search engine uses its own algorithm for ranking, they each examine headings and descriptions. It is therefore wise to focus your energy in these areas.

Tips to improve ranking:

Once your website's ranking has improved, keep it that way by reviewing these steps on a regular basis and making changes to your site when needed.

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