Developing your website
Customers generally want the convenience of finding businesses online. If you don't already have a website, you may want to consider adding one to your marketing plan, especially if your competitors have them.
Even if you don't plan to sell your products online, having a website is a relatively inexpensive and effective way of advertising your business. It allows customers to find your business quickly and to compare your products and services to those offered by your competitors.
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In order to connect your business to the Internet, start by finding an Internet Service Provider (ISP). In addition to online access, an ISP can provide you with other services such as Web hosting, development, networking, and technical support.
- Choosing an Internet service provider
An Internet service provider is a company that provides access to the Internet. Learn how to choose the right one for your business.
Domain name registration
Before you set up your website, you need to register your domain name. You can register the domain name directly through an ISP or through a domain registration company .
- Domain names
Are you creating a website for your business? Learn how to choose a good domain name and to register it.
There is a growing expectation from the buying public that your business should have a website. Your site provides quick, easy access to your target audiences. When you design a website, it's best to start small and expand as your business grows.
- Plan the website and decide what content should be on it.
- Put a team in place to develop and manage the website, or outsource the work.
- Plan the information flow and structure.
- Develop the user interface.
Learn more about the website development process.
- Website development process
Find out what steps you can take to ensure your website is developed to best represent your business.
Enhancing your online presence
Make the most of your online presence by ensuring that your website is working effectively for your business. Learn how using the right tools can lead to more visitors for your website; after all, an active online presence benefits your business.
- BDC free website assessment
Get a free analysis of up to 5 pages of your website with scores on its accessibility, user experience, popularity and design.
- Website visibility: Choosing the right meta tags
Get tips to help you improve the way your website is found and displayed by search engines.
- Website analytics and performance management
Do you want to know how effective your website is? Find out how visitors reach your website, what they do there, and how often they visit.
- Increasing website traffic
Find out how to increase visits to your website and keep customers coming back.
Tools for collaboration and sharing
A website can be your most important marketing asset. Potential customers may contact your business and make buying decisions based on the availability and quality of the website. Prospective employees often review websites in detail before submitting a resume, and potential suppliers study websites to determine a business' validity and product range.
When you develop your website, include a strategy to ensure your content is kept up to date long after the launch. An outdated website can reflect poorly on your business.
There are services and online tools that can add value for your website visitors, such as:
- Displaying your social media activity directly on your website, with links for sharing content
- Adding widgets and other useful Web tools to your site, such as clocks, online maps or local weather
- Including a customer feedback mechanism, such as reviews or commenting
- Enabling Real Simple Syndication (RSS) allows users to subscribe to information updates from your website
Other online sales and marketing strategies for your website could include:
- Customer Relationship Management systems that allow you to track prospects and clients
- Content marketing — creating and sharing helpful content that can attract future customers through:
- Social networking
- Social bookmarking
- Media sharing (photos, videos, podcasts, audio files)
- What is customer relationship management?
In today's competitive market, it is vital for you to manage your relationships with your customers systematically, efficiently and profitably.
- Online marketing
Online marketing techniques like social networking, emailing and blogging are useful and involve little to no direct costs.
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