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You've developed a great product or service. How are you going to get the word out and generate sales?
Getting your new ideas to market is one of the most difficult steps in the innovation process. This is especially so if you're introducing a completely new idea or concept. Many innovations never make it beyond the research and development stage for a number of reasons ranging from lack of production capacity to the inability to create a demand for the product and everything in between.
You'll need to determine to whom, when, where and how you will introduce the new product or service to the market. Put the odds in your favour and be sure to make use of all available networks and resources.
Marketing and sales How well you market your business and interact with your customers can vastly influence your success. Financing for innovation Discover some key government programs that help finance innovation activity. Build in Canada Innovation Program Test your late stage innovative goods and services by selling to the federal government. Pre-Qualified Innovations Learn about the process when submitting your proposal for the Build in Canada Innovation Program. TECTERRA Geomatics Technology Programs
Only Applies to : If you are an entrepreneur in the geomatics industry, you could access funding and resources that can help you develop and commercialize your business.
Alberta Canadian Innovation Centre Access research, training and consulting services to help you turn your idea into a product or service that is ready to be put on the market. Canadian Trade Commissioner Service ( TCS) Get market and sector-specific information, access to Canadian trade commissioners' contact information and a list of events through the TCS website. Canadian Technology Accelerators You could gain access to unique resources that can help your technology start-up grow internationally. R&D collaborations You could license communication technologies that are ready for commercial exploitation, and take advantage of collaboration opportunities. EUREKA This R&D network can help you access technology, expertise, and markets in Europe and beyond. Innovacorp
Only Applies to : Get the capital and guidance you need to take your emerging technology business to the next level.
Nova Scotia Western Innovation (WINN) Initiative
Only Applies to : Your Western business could get financial assistance to bring innovative products, processes and services to market.
Alberta British Columbia Manitoba Saskatchewan Alberta Product Commercialization Centres
Only Applies to : If you are developing a new product, get the equipment, test facilities, lab and other services to bring your idea to market faster.
Only Applies to : Use this self-service tool to find funding, programs, services and more to help with your business innovation.
Alberta Agrivalue Processing Business Incubator
Only Applies to : Looking for a place to start your new food processing business in Alberta? This multi-tenant facility could provide you with infrastructure and services.
Alberta Western Research Parks Get help developing and commercializing your innovative product or service by partnering with the University of Western Ontario's Research Parks. Digital Accelerator for Innovation and Research If you are a high-tech entrepreneur, this accelerator can help you use cloud-based compute-and-storage resources to help commercialize your products. Programme BioMed Propulsion
Only Applies to : Your Quebec business with high growth potential in the life sciences sector could get financial assistance to commercialize its research results.
Quebec Business Assistance — Immigrant Investor Program
Only Applies to : You could get up to $250,000 in financing for your growth project from interest earned on investments from immigrant investors.
Quebec Development of Québec Intellectual Property in the Video Game Industry
Only Applies to : You could receive an equity investment of up to $5 million for your video game development or commercialization projects.