Export marketing strategies

Planning your marketing strategy will go a long way in helping you reach customers in international markets. Because of cultural and language differences, you may need to make adjustments to your marketing approach when targeting your international market.

Learn more about international marketing in the Step-by-Step Guide to Exporting.

  • Marketing basics
    Brush up on key marketing concepts, learn how to develop a marketing plan, and assess strategic marketing options for your company.
  • Trade shows and missions
    Trade events can be a valuable way to market your business abroad.
  • BDC Advisory services
    Find out how BDC's customized advisory services can help your business.
  • Canada Brand
    If you produce, package or market Canadian agri-food, agriculture products, fish, or seafood, you can make your goods stand out by adopting this branding strategy.
  • Canadian Trade Commissioner Service (TCS)
    Get market and sector-specific information, access to Canadian trade commissioners' contact information and a list of events through the TCS website.
  • Country Insights
    Get cultural, demographic, and political information on countries with whom you would like to conduct business.
  • Step-by-Step Guide to Exporting
    Find out what you need to know about exporting, including international market research, export planning, marketing, finances, logistics and legal aspects.
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