Doing business online
Canadian businesses that want to get involved in online sales need to be properly prepared to take advantage of the opportunities of e-commerce.
To do business online, a company should have a website. A business' website has several important parts:
- A digital storefront: This is a way for customers or clients to view the products or services offered by your business.
- E-commerce facilities: E-commerce can allow your customers to conveniently pay for your products or services online.
- A point of contact: Prospective customers and clients should have a way to get in contact electronically with your business. This is important both for business reasons, and for giving clients a way to relay security or privacy concerns.
- Marketing: Your business' website is also a marketing tool. A professional, easy-to-use website can become an important part of your brand. Social media outreach can be another important element of your online marketing.
The first step in preparing your business' website would be to register a domain name. A domain name is the unique address potential customers will use to navigate to your website. Building and designing a website has become much simpler and there are professionals who you can hire to help with this work. It may also be necessary to provide a way to accept secure payments and communications. You may wish to make your web design part of a broader marketing strategy.
Aside from these digital considerations, there are other steps that may have to be taken to do business online. Your business will need a way to deliver its products or services. This may mean having a plan for packaging, handling, and shipping.This kind of planning is part of preparing a business plan.
If you are considering taking your established business online, you should also review your business plan to ensure your business can scale up for online sales.
E-commerce offers many exciting opportunities to Canadian businesses and good planning can allow your business to take full advantage of those opportunities.