Your untapped market may be the province or territory next door
Do you have a business that is unique to the region you live in, but think people from across Canada might enjoy or appreciate it? Find out how you can spread the word to other communities and attract the attention of other provinces or territories!
This year, with Canada 150 celebrations occurring across the country, it may be a bit easier for you to get the word out about your business' unique features. Using the Alliance 150 website to promote your projects is just one way to advertise what makes your business special. Tying it into Canada's big year, when people are more likely to be travelling to new parts of the country, is an opportunity that your business shouldn't miss.
Other ways to promote your business extra-provincially may be:
- Tourism publications
- Industry associations
- Targeted social media campaigns
- Business to business tie-ins
Depending on the size of your business and the budget you are working with, try combing one or more of these techniques to draw new and varied customers.
There is often advertising space in provincial and territorial tourism publications that you could purchase. It doesn't have to be a full-page ad, just something to catch the buyer's eye and spark interest. If you need to hire a company to help with this type of publicity, you may want to make the text general enough so that it can be used in more than one regional publication.
Think outside the box with your advertising, too. In addition to contacting your own industry association, think of related organizations that you can advertise with and link up. For example, you may run a specialty food catering business that features local delicacies. You could expand your market by working with hotels and bed and breakfasts in your immediate area by inviting them to serve your goods at meal times or even sell your pre-packaged goods for their guests to take with them as they continue on their travels.
Social media is the fastest and least expensive way to get your business' name out there, but make sure it is for the right reasons. Your business can attract a lot attention with customer reviews, both good and bad. Make sure that you offer your clients the best customer experience you possibly can and ask that they leave feedback on your social media accounts. If, for any reason, someone posts a negative review, address the situation immediately. Tailor your social media message for different geographic and demographic groups.
Once you have tried various ways of promoting your business, don't forget to measure your results and see what worked and what strategies were less successful.
This year and every year, make sure that you are doing all you can to get the word out about what makes your business unique and special.
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