Understand telemarketing rules for compliance

February 4, 2016 - Tags: Marketing Regulations

This guest blog is provided by the Canadian Radio-television and Telecommunications Commission (CRTC) who is responsible for regulating and supervising broadcasting and telecommunications in the public interest.

Do you use telemarketing to promote products or services? If so, are you following the CRTC's Unsolicited Telecommunications Rules (the Rules)?

If you do conduct telemarketing or intend to in the future, it is important to know what the Rules are. The National Do Not Call List (DNCL) Rules are essential, and are designed to strike a balance by reducing the number of unwanted telemarketing calls and faxes to Canadians who have indicated they don't want to receive unsolicited telecommunications while still allowing some telemarketing to occur.

The Rules also include the Telemarketing Rules and Automatic Dialing and Announcing Device (ADAD) Rules. Although some calls may be exempted, all telemarketers are required to maintain an internal do not call list and respect the consumer's request not to be called.

Please visit the CRTC website and see ‘Phone', ‘Telemarketing and Unwanted Calls' then consult the section called ‘A Telemarketer's Responsibility' to determine whether your organization is subject to the Rules.

It is the responsibility of all telemarketers to register with the National DNCL Operator, and they may also be required to purchase a subscription to the National DNCL which comprises a list of telecommunication numbers of Canadian consumers who have chosen to reduce the number of unsolicited telecommunications they receive. It is up to telemarketers to ensure that they do not call the home phone number, cellular number or fax number of Canadians who have registered with the National DNCL Operator. The CRTC is responsible for investigating complaints. If a telemarketer is found to be in violation of the Rules, the telemarketer could receive an Administrative Monetary Penalty of up to $1,500 per violation for individuals, and up to $15,000 per violation for corporations.

Information on how to register and subscribe can be found at www.LNNTE-DNCL.gc.ca

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