If you own a business in the tourism sector, you may want to broaden your resources to keep your business on top. There are some online tools you can use to help you outgrow your competitors. 

A Tourism toolkit can help narrow your focus and drive in more revenue with:

  • Marketing information on travel trends and research; diagnostics and step-by-step guides to help evolve your product or service
  • Ways to adapt your brand to fit Canadian tourism needs, and how to use copywriting and images to attract customers
  • Identifying your target customers and helping with product development; the modules help examine different traveller types
  • Access to additional resources and links to promote a unique visitor experience


Different activities and practices can help expose you to opportunities and ventures to help your business strengthen and expand.

  • Training and certification for you and your management team can help improve employee performance and increase customer satisfaction.
  • E-seminars and programs can expand your arsenal when it comes to customizing and marketing your business.
  • Tradeshows (both in Canada and internationally) can help expose your business to new markets.

There are websites you can use to keep informed and help provide services to help you run your business effortlessly. 

The Canada Revenue Agency can help you learn what you are entitled to as a tourism professional. You can find out what you can claim, what tax credits are available to you, and your required taxes.

The Destination Canada website can help you access information and up-to-date news on your industry, and see the challenges and opportunities you face.

Whether your aim is to attract more clients or simply find out what you need to know, toolkits and online resources can help your business be successful. To learn more about opportunities and techniques that can help your business, explore our travel and tourism section.