Temporary retail: how to make your business pop!

September 8, 2014 - Tags: Innovation Startup Sales

If you're not in a position to put down roots with a bricks-and-mortar retail store, setting up a temporary location (sometimes called a “pop-up” store) is a potential option. Whether you're planning to be in business for a single day or an entire season, it's important to have a clear goal in mind so that you choose the right location and tailor your processes accordingly.

Why set up a temporary retail store?

  • Test the viability of a specific location
  • Showcase a specialized or seasonal product
  • Create a buzz for your business before your permanent store opens
  • Interact with customers or test a new market
  • Liquidate overstocked merchandise

Your next step is to find a location. Pop-up stores can be in places like malls and galleries, on the street, at craft fairs and markets, even inside other stores. You may want to look online for organizations that help connect business owners with those who are looking to rent space. In some cases, these businesses may also provide insurance, support and promotion for your venture.

When it comes to renting space, you'll want to consider how much room you need, and what costs will be involved. Commercial leases vary; you may pay a flat fee or a percentage of sales. Many things that are normally included in a more permanent retail lease may not be available to a pop-up business.

You'll want to consider all costs like initial setup and tear-down, transportation and parking, electricity, Internet connection, point-of-sale equipment, employee wages, furniture rental, inventory storage, and, of course, your time. If the costs outweigh the benefits, you may want to hold off setting up your store.

Rental space and short-term leases can sometimes be hard to come by, and weather can be a factor if you are outdoors, or operating a seasonal business. Talk to other vendors, and do your research. Remember, you may have to adhere to certain bylaws or acquire additional permits or licences for a temporary location, especially if you operate on the street or the sidewalk, for example.

Focus on what is important. You want your space to be eye-catching, and your product to stand out. Plan ahead, and be sure to monitor your inventory so that you can maximize sales and reduce costs.

Once you're up and running, take advantage of social media to get the word out quickly and target your key market. If you're only around for a short time, you can use that sense of urgency to get customers to visit your shop before you're gone. If they like what they see, they'll be back next time!


Comments

Posted by Canada.ca on September 15, 2014
Hello Stanley,

Canadian Company Capabilities (CCC) is a database that can help you find and connect with companies across Canada. CCC includes hundreds of specialized manufacturing, service, and product-specific business directories that you can search to find potential business partners.

For more information on starting or growing a business in Canada, contact us at 1-888-576-4444 (TTY 1-800-457-8466).

Best of luck growing your business.
Posted by stanley on September 15, 2014
hello
i need a business partner whom can be able to do investment with me
Posted by Canada.ca on September 12, 2014
Bonjour Sylvestre,

TFO Canada est une organisation qui offre des services aux fournisseurs étrangers qui satisfont à leurs critères d'admissibilités. Leur site Web présente des bons renseignements qui pourrait vous aider.
Posted by Canada.ca on September 11, 2014
Bonjour Sylvestre,

Merci pour votre question. Nous ne sommes pas bien placés pour vous conseiller sur comment exporter vos produits à partir du Bénin. Par contre, nous pouvons vous suggérer quelques sources de renseignements pour vous aider.

Pour obtenir la procédure d'exportation du Bénin, il serait mieux de consulter votre gouvernement.

Pour trouver des acheteurs canadiens pour vos produits, consultez la Base de données sur les importateurs canadiens. Vous y trouvez une liste d'importateurs et le site Web vous permet de faire des recherches par produits.

Les outils d'analyse de marché qu'offre le Centre de Commerce International (dont Trade Map) pourraient aussi vous aider à trouver des marchés d'exportation pour vos produits, non seulement au Canada, mais ailleurs dans le monde.

Nous vous souhaitons de la bonne chance dans vos démarches.

Posted by SYLVESTRE on September 10, 2014
Je peux avoir la liste des commercants ou vendeurs de colliers en perles, bijoux en perles et textiles traditionnel?
Merci
Benin
Afrique de l'ouest
Posted by SYLVESTRE on September 10, 2014
Je suis très intéressé par cette solution pour le développement commercial. Je suis un promoteur des produits artisanaux et agroalimentaires. Je voudrais exporter des textiles traditionnels, des noix de cajou, de l'ananas frais et séchés. De même, je viens vendre des bijoux à base de perles. Comment se passera cela? donnez moi des informations tres amples. Je suis au Benin en Afrique de l'Ouest.
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