The vast majority of Canadians are now using some form of social media to create and consume content. The more time Canadians spend on the Internet, the more opportunity there is for your business to reach them there.

Have you thought how you could be using social media in your business?

  • Marketing: Advertising through traditional media can be expensive. Advertising through social media doesn't cost anything more than your time. Let your customers know that they can subscribe to your social media feeds to learn about new products, discounts, sales and more.

  • Customer service: If a customer calls your business, you would answer the phone. If someone walks into your store, you would ask “How can I help you?” If you are using social media to put messages out to your customers, make sure you also respond when they talk to you.

  • Listening to feedback: A lot of people use social media to talk about the good and bad experiences they have with companies. Be sure that you are listening for mentions of your company in social media. The feedback can help you improve your business and reach out to customers to address their concerns. Satisfied customers can become your champions online. Let them know that you appreciate them.

  • Hiring employees: Social media can be a great way to get the word out about job openings at your company. A few social media searches can also be a good screener when you are trying to learn more about applicants.

  • Following key trends: By following key influencers and relevant keywords, you can stay on top of trends and developments in your industry sector.

Social media is a way to network with your customers, chat with other business owners, and keep abreast of what is happening in their industry.

Check out our section on Online marketing to find more tips on getting the word out for your business.