Recruiting for unique or hard-to-fill positions
Are you hiring for a position that might be considered unique? Perhaps the job requires a specific skill set, or maybe the working hours are non-standard. Whatever the reason, it can be difficult to find qualified recruits who will stay with you in the long run.
Your recruitment procedures are important, and can influence the type of applicants you get. They can also help you attract loyal workers who are likely to stay with you longer.
How to get (and keep) the recruits you need:
- Be honest and specific about what the job entails — In the job description, outline what duties or requirements are involved. This may mean that fewer candidates apply, but the ones who do are at least willing and able to perform the duties, and are more likely to keep the job than applicants who didn't know what they were getting themselves into.
- Highlight the advantages — Sell the benefits of working for your business. If you have a great team, or can provide certain perks, the things that aren't as appealing might not seem so bad in comparison.
- Use referrals to find the people with the qualifications you need — Target those who are most likely to be interested. You may want to use a recruitment agency to connect you with the best candidates.
- Use networking and virtual recruitment — Posting on job boards and using social media are great ways to get the word out, especially if there isn't a large pool of resources near you.
- Mentorship/Testimonials — Let new recruits talk to those who have been in the position, so they can hear a first-hand account of what it's really like on the “front lines”.
How you manage your employees is important as well. There are challenges in every job, but if your employees feel that they matter to your business, these challenges won't seem quite so problematic.
What you can do:
- Be a good manager — Listen to your employees and give them options where you can and support when it's needed. You will be rewarded with their loyalty.
- Allow for job rotation — Letting your employees switch roles once in a while can help reduce boredom and give them a chance to learn new skills. It's also a benefit to you, because it means you have backup for your positions in case someone is away.
By refining your recruitment and management activities, you can succeed in finding the people you need for those unique or unusual jobs.