This guest blog post is provided by the Canadian Trade Commissioner Service (TCS) which helps companies navigate the complexities of international markets and make better business decisions.

Are you currently or considering selling your product or service online? The Spotlight on E-commerce from the TCS is your free guide for success in the intricate online arena.

As buying online becomes an increasingly predominant means of purchase, your company may lose market share by not having its offerings available on a company website and or online marketplace like Amazon and Alibaba.

The nature of an e-commerce store allows you to earn revenues around the clock, removing the limitations of a brick and mortar store. If used effectively, e-commerce can generate growth and increase customer satisfaction levels, giving it the potential to be an integral part of your firm's long-term strategy.

There are major markets such as the United States, China and the European Union that are actively searching for quality offerings that Canadian companies like yours can provide. E-commerce is a great way to bridge the gap between you and millions of prospective international buyers.

This short guide offers strategies to help strengthen your online presence while attracting and building relationships with new customers both domestically and internationally. Discover lucrative international opportunities and maximize revenues generated online by identifying the right e-commerce strategy for your business.

Learn about common challenges that businesses face when implementing e-commerce activities and actionable solutions to help your online operations run smoothly. Also benefit from the valuable resources compiled in this guide including legal requirements, regulations, and market trends.

Download the Spotlight on E-commerce today and realize your full potential with online sales.