Ready to export? Join a Trade Mission with the Canadian Business Women in International Trade (BWIT)

September 25, 2014 - Tags: Export

This guest blog post is provided by the Canadian Business Women in International Trade program, providing support, networking and resources for women entrepreneurs focused on global success.

Women-focused trade missions can put you on the map by showcasing your company's capabilities and competitiveness. Business Women in International Trade (BWIT), a program of the Trade Commissioner Service (TCS), leads women-focused trade missions as part of its mandate to support Canadian women entrepreneurs to grow globally.

Worthwhile investments

The BWIT program and its partners recently led a pan-Canadian delegation of women entrepreneurs to the Women's Business Enterprise National Council (WBENC) Conference and Business Fair — the largest supplier diversity event for women-owned businesses in the world. The trade mission provided value to both early-stage and seasoned exporters by providing opportunities for:

  • Business and skills training seminars
  • Networking and strategic alliances
  • B2B meetings with Fortune 500 companies

Jaeny Baik from Jaeny Baik Media Inc. describes her experiences at WBENC 2014: "My understanding of WBENC is to cultivate long-term objectives of building relationships. This was my first conference and it was outstanding!"1

On-the-ground support

BWIT and the TCS provide support to all trade mission participants throughout the event and work closely with trade commissioners at missions in the host city to assist Canadian business women connect with buyers wherever possible.

Are trade missions right for your company? Read our article on pre-trade mission preparation, send us an e-mail or sign-up with BWIT and the TCS directly.

Canada trade missions

The TCS also organizes Minister-led trade missions. The presence of a senior federal government minister or minister-appointed senior government official on a trade mission facilitates access to key economic and political decision-makers for Canadian firms. This provides a greater public profile to business participants, helping them to network with the local business community. Learn more about Canada Trade Missions.

Additional BWIT Products and Services

  • Sign up for the Women-Owned Business Directory (link no longer available) today. A free, specialized, online tool to promote business, develop partnerships and secure contracts.
  • Access the 2014 edition of our BWIT annual newsletter.
  • Join our BWIT group on LinkedIn.
  • Have questions? Contact us at

1Baik, Jaeny, “Incredible Outcomes from WBENC 2014”,, July 2014.

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