Mobile websites — do you need one?

February 16, 2011 - Tags: E-business Marketing

Smartphone use is rapidly growing and many consumers are now accessing the web from their hand-held devices. If you are looking for an opportunity to reach new customers and improve the experience of your existing clients, you may want to consider creating a mobile website.

How does a mobile website differ from a traditional website? Mobile websites are designed to fit the smaller screens of hand-held devices. Pages are often simplified, unnecessary images are removed, and slow-loading content such as video is reduced. Many mobile websites offer content designed for consumers who are on the go.

When you're designing your mobile website, keep the following tips in mind:

  • Tailor your content for your on-the-go consumers
  • Use “finger-friendly” links and buttons so your website is easy to navigate on a touch screen phone
  • Keep it simple — avoid visual clutter to ensure pages load quickly
  • Simplify your navigation and make sure that popular content is easy to find

Once you are ready to launch your mobile site, promotion will be important. Choosing the right meta tags and keywords will help search engines better lead customers to your site. Adding your business to the growing list of mobile-only web directories can also help drive traffic to your site.

Other ways to get the word out include:

  • Telling your customers about your new site in person
  • Adding a link or quick response (QR) code to your business cards
  • Adding a call to action line to your email signature inviting people
  • Blogging or tweeting about your mobile website
  • Writing an article for your company newsletter
  • Offering mobile-only special promotions

As Internet access shifts from the desktop to the handset, using a mobile website can be an effective way to share information and engage your customers.

To learn more about promoting your business online, visit our section on Online Marketing. You may also be interested in our Pros and Cons of Social Media page, which offers information on incorporating social media into your marketing strategy.

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