Blog: Bettering your business - Marketing


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February 27, 2012 - Marketing

Is your elevator pitch ready?

Can you sell someone on your business in sixty seconds or less? Sometimes a minute is all you have; make sure you are ready.


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February 6, 2012 - Innovation Products Intellectual property Financing Technology Research and data Marketing

Commercializing your concept — Consider your options

Find out about access to various resources such as funding, support and research facilities as you transform your ideas into products for the marketplace.



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December 5, 2011 - Products Market research Customers Entrepreneurship Sales Marketing

The price is right — or is it?

Learn about value-based pricing and see whether it could be the right way for you to set prices for your products or services.

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October 17, 2011 - Products Intellectual property Marketing

Making your mark in a competitive world

Protect your business' commercially valuable designs or works of authorship by registering for a copyright or trade-mark.



Innovation Canada Web Portal

What can government do for your business?

Get a tailored list of grants, expert advice, connections, and more.

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