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Our Blog - Marketing

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February 27, 2012 • Marketing

Is your elevator pitch ready?

Can you sell someone on your business in sixty seconds or less? Sometimes a minute is all you have; make sure you are ready.
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February 6, 2012 • Innovation, Products, Intellectual property, Financing, Technology, Research and data , Marketing

Commercializing your concept — Consider your options

Find out about access to various resources such as funding, support and research facilities as you transform your ideas into products for the marketplace.
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December 5, 2011 • Products, Market research, Customers, Entrepreneurship, Sales, Marketing

The price is right — or is it?

Learn about value-based pricing and see whether it could be the right way for you to set prices for your products or services.
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October 17, 2011 • Products, Intellectual property, Marketing

Making your mark in a competitive world

Protect your business' commercially valuable designs or works of authorship by registering for a copyright or trade-mark.
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August 2, 2011 • Marketing

Choosing the right supplier

Think about building professional relationships when you invest time and effort to create a network of suppliers that are right for your business.

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