Blog: Bettering your business - Marketing

From Innovation, Science and Economic Development Canada

July 19, 2018 - Marketing E-business

Webrooming and showrooming: Physical and digital worlds are colliding in retail

Learn about e-commerce trends that could change your business strategy.

June 14, 2018 - Export Marketing Sales

5 Make or Break Decisions when Marketing Internationally

Learn about the critical aspects of an export marketing plan with a free guide on international marketing from the Canadian Trade Commissioner Service (TCS).

June 11, 2018 - Regulations Marketing

The ABCs of influencer marketing

Follow these tips to make sure you comply with the law when using influencer marketing to promote your brand.

April 5, 2018 - Marketing Managing Technology

8 things you should put on your small business website

If you've been hesitating about building a website for your business, use this list of basics to get started.

January 15, 2018 - Events Managing Marketing

Face-to-face sales: How using videos and webinars can help your business

Using video can be an effective way to demonstrate your offerings and to speak to your customers face-to-face.

December 18, 2017 - Marketing Sales

Offline marketing for your online business

Find ways for your online business to do offline marketing.

October 26, 2017 - Marketing Customers E-business

3 website improvements that will help you sell to Canadians

Is your business online? Learn how you can increase your chances of selling to Canadians who shop local.

September 28, 2017 - E-business Intellectual property Marketing

What small business owners need to know about trademarks and domain names

Building an online presence? Do your research before registering your domain name with tips to help you protect your branding and keep out of hot water.