How to use social media to reach your customers

June 15, 2010 - Tags: Customers Marketing

Are you wondering how your business can use social media like Facebook, Twitter and LinkedIn? Interested in starting a blog or sharing videos with your customers? Social media can be a creative and low-cost way to reach your customers.

When using social media, you may want to keep these best practices in mind:

  • Develop a strategy - How often do you plan to update your blog or profile? How will you share it with customers? Will you allow comments? Are you prepared to respond to comments or questions posted by the public?
  • Define your target audience and offer content tailored to their interests.
  • Keep your account active and update it regularly.
  • Improve your content based on customer feedback.
  • Familiarize yourself with computer security issues, such as safeguarding your information and protecting yourself against phishing and other scams and malicious software attacks.
  • Use humour, be kind and professional, and share about more than just your work to create a connection with your customers.

Looking for more information on reaching your customers online? Check out our Pros and Cons of Social Media section.


Comments

Posted by Canada.ca on September 14, 2010
Hi George,

Sharing videos and tweeting can be good ways to share information and engage your customers. As you build your following, you may want to keep the following tips in mind:

- Add a line to your email signature inviting people to check out your videos and connect with you on Twitter.
- Let your customers know that you offer tips and how-to videos online.
- Ask your followers for feedback and encourage them to leave comments and participate in discussions.
- Offer prizes to customers who participate in online challenges, discussions, and contests.
- Reach out to your followers - answer questions, provide help, and respond to comments.

Find more information about using social media on our Pros and Cons of Social Media page. You may also be interested in our section on Online Marketing
Posted by Canada.ca on July 15, 2010
Hi Bob,

There is a federal government site called the Job Bank where employers post job opportunities with hourly wages. You may want to access the Job Bank by using the -job search- area to find out what other employers pay for similar maintenance type work.
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