How close are you to your food?

June 10, 2010 - Tags: Customers Sales

A growing number of Canadians have decided that a long-distance relationship between the farm and their dinner plate isn't working out. As consumers seek out the flavours of local vine-ripened fruits, heritage tomatoes and farm-fresh eggs, the locavore (someone who exclusively or at least primarily eats local foods) movement is growing in popularity and profitability. If your business fits the locavore model, you could have access to customers who are committed to buying locally.

The artisan cheese industry is one of Canada's biggest locavore success stories. Delicious and unique cheeses being made in Canada are receiving glowing reviews from food lovers and restaurateurs across the country. These include goat milk cheeses from Saltspring Island, buffalo mozzarella from Ontario and traditionally-made cheddar from Prince Edward Island.

By incurring fewer "food miles" (the distance your food travels from the producer to the consumer), local food reduces the financial and environmental costs of transportation. It has other benefits as well: producing food locally helps support your local economy and provides farm fresh food for your community.

You may want to consider the following approaches to selling local food:

  • Consider using the community-supported agriculture model to raise capital at the beginning of the year. In return for a financial contribution, customers become members of your farm and receive fresh produce throughout the growing season.
  • Take advantage of farmers' markets that are springing up in cities and towns across Canada and reach consumers who are looking for the ultimate in fresh meat, dairy products, eggs and produce.
  • Approach local restaurants. Many chefs are highlighting local flavours and ingredients, from foraged morel mushrooms to artisan cheeses.

For more information on producing and selling food, check out our Agriculture and agri-food research and statistics section.


Posted by Symona on June 9, 2011
Hey, that's the greatest! So with all this brain power AWHFY?
Posted by George on September 6, 2010
My auto shop has a website (we help organize classic car events) and we've been thinking about adding 'how to' videos for our customers as well as a twitter feed. How do we let people know where to find us once we get our twitter account up and running? we are going to use it to link to our videos but we need to find followers!
Posted by Jamal on July 4, 2010
Reducing food miles is so important... Support your local farmers!
Posted by BoB on June 26, 2010
I would like to find out how much to charge for a lawn cutting job, and for snow removal,on a monthly scale.
Posted by Francis on June 19, 2010
Comme toute nouvelle façon de faire, les médias sociaux exigent une approche structurée afin de s'assurer de bien atteindre les objectifs d'affaires que l'entreprise s'est fixé.
L'étape de réflexion stratégique est donc primordiale et elle doit précéder le choix des supports et des outils (qui doivent être clairement sélectionnés en fonction du positionnement et du mode de communication privilégiés par l'entreprise).
Il s'agit ensuite de se doter d'une ligne éditoriale bien établie afin de produire un contenu cohérent et de vous assurer de communiquer régulièrement.
Dernier facteur clé de succès : avoir une personne responsable (un gestionnaire de communauté) dans l'entreprise qui s'assurera de la bonne marche de votre dispositif 2.0 et favorisera la contribution active d'autres personnes de l'entreprise. Le succès d'une stratégie d'entreprise sur les médias sociaux, c'est aussi la contribution collective...
Posted by Emily on June 13, 2010
We have some great farmer's markets in Kelowna, there is so much good local food available! Lots of tourists come here for the local wine and fruit.
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