Global Accessibility Awareness Day: Is your business' website accessible?

May 18, 2017 - Tags: Managing Marketing

May 18th is Global Accessibility Awareness Day. It's an opportunity to talk about ways the web can be made more accessible. Accessible websites can help people with certain disabilities, such as those with visual impairments, use the internet. Making your website accessible can also help your business.  

For some people with disabilities, the internet removes barriers that would exist in the physical world. The internet lets people access products and services they could not otherwise have.  However, poor web design creates barriers that prevent people from fully benefiting from the internet. Good web design lets more people use your website. That could mean more potential customers.

A website can be a powerful marketing tool. Accessible web design could expand the reach of your website even more than you'd expect. Aside from helping people with disabilities, good design can also help mobile users, the elderly, and improve search engine optimization. All of this could drive customers to your business, boost sales, and inspire customer loyalty.

Designing for accessibility means making sure your site can be perceived, used, and understood by as many people as possible. Simple improvements include:

  • Keeping text large and clear, with enough contrast against the background
  • Providing descriptive page titles and alternative text for images that screen readers can read
  • Transcribing any audio or video
  • Making your website easily navigated with just a keyboard

There are plenty of other improvements a website could make. The Web Accessibility Initiative has a full set of guidelines.

Aside from being a good potential business decision, web accessibility can also be an obligation. If your website has accessibility barriers that result in lesser customer service for people with disabilities it could be grounds for an official complaint. Removing barriers, both physical and virtual, while also familiarizing yourself with any federal or provincial accessibility rules can help your business.

Growing your business and making the world a better place can go together. Better web accessibility lets more people benefit from the incredible potential of the internet.

See our posts for more information about developing a business website and the development process.


Comments

Posted by Canada.ca on May 31, 2017
Hello Wade,

Thank you for contacting Canada Business. We are always happy to help you with questions about starting or growing your business in Canada.

Our Website development process page includes information to help you design for content accessibility and mobile-friendly websites.

You may also benefit from information on how to enhance your online presence and other resources to help you further develop your website.

If you have further questions about starting or growing your business in Canada, please contact us for assistance.

Good luck with your next steps.
Posted by Wade on May 30, 2017
Hello, [...] I am interested to know more about making our website accessible and optimize its value to Canadian businesses.

We do try to put high quality content on the site to help entrepreneurs and any information you can provide to help us do a better job would be greatly appreciated.

Thank you.

Wade
Posted by Canada.ca on May 23, 2017
Hello Simon,

Thank you for contacting Canada Business. We are always happy to help you with questions about starting or growing your business in Canada.

The program search on our website will help you find government programs and financing of all types, and for different purposes, to help you start and grow your business. You can find other types of financing available to you on our Grants and financing page.

To help you plan for a successful start to your agriculture business, check out our Starting a business page for some of the things you'll need to consider. Our Business start-up checklist can help you with the basics like planning, organizing, registering, and hiring.

You can find resources for agriculture and agri-food research and statistics on our website. This data can help you make informed decisions based on industry characteristics and trends.

You will also need to be aware of the agriculture and agri-food regulations that may apply to your operations, and any permits or licences you may need. You can use our permit search to find specific permits and licences you may need for your type of business and its location.

If you have further questions about starting or growing your business in Canada, please contact us for assistance.

Good luck to you!
Posted by Simon on May 19, 2017
Hi there my name is Simon I just need loan to run agricultur buissness
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