Canadian women entrepreneurs can pursue new markets with BWIT and CanExport

This guest blog post is provided by Business Women in International Trade (BWIT), a program of the Canadian Trade Commissioner Service (TCS) which supports Canadian women entrepreneurs as they pursue opportunities in international markets.

With International Women's Day around the corner — this year themed #PledgeforParityBWIT is working to promote equal access to opportunities for women entrepreneurs.  Canadian women entrepreneurs have made momentous strides, and we invite them to further accelerate their success by applying to CanExport:  a new export development program.

CanExport funding program for SME export development

CanExport is a five-year, $50-million Government of Canada program that provides direct financial assistance to Canadian SMEs seeking to develop new export markets. Eligible expenditures are cost-shared 50/50, and could include attendance at trade fairs, conferences or meetings; adaptation of marketing tools; legal fees; market research and various other activities.

Where can CanExport take your business?

Proposed activities must be part of your long-term international business development strategy and outside of core business activities. Elise Racicot, CanExport program manager, says the funds are intended to give companies "a push to explore new markets" given that “the most effective way to export to new markets is… to go there and make the first step of meeting with local companies and developing partnerships.” You may be able to use the program to attend events such as the upcoming business women's trade mission to Atlanta (June 15-17, 2016) and Orlando (June 20-23, 2016).

Take advantage with BWIT and the TCS

CanExport complements the spectrum of services offered by BWIT and the TCS, who can work with you on an ongoing basis to help you prepare for international markets, assess your market potential, find qualified contacts and resolve market access problems. In addition, BWIT offers enhanced products and services to support Canadian women entrepreneurs, including trade missions, a business directory, an export-readiness quiz and an annual newsletter.

You are encouraged to participate in an informational CanExport webinar for women-owned businesses, on March 15, 2016 (English) or March 17, 2016 (French).

Connect with CanExport: Consult the CanExport website and email the CanExport team with any questions about your application.

Connect with BWIT: Visit our website, join us on LinkedIn or email us to learn more about exporting and accessing unique opportunities for business women.

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