Canada 150: a chance to connect and collaborate

May 8, 2017 - Tags: Customers Products Marketing

While it's exciting to know that Canada is turning 150 this year, the sesquicentennial (a one-hundred-and-fiftieth anniversary) is more than just a birthday celebration. It's a chance for you to network with other businesses and connect with customers in Canada and from around the world.

Connect and collaborate

Are you planning a big project this year? You can add your organization to the Alliance 150 directory to start networking and spreading the word. Through this directory, you can access a library of resources, find potential collaborators, and see what's already planned in your sector or region.

Pan-Canadian signature projects are large-scale activities with a big impact that encourage participation across the nation. These projects will bring Canadians together to celebrate, take part in events, and share experiences. Tell us what your business is doing to mark Canada's birthday!

Brand your business with Canada 150

The Canada 150 logo is free to use, but first you need to get permission. You can apply to use the logo as part of your business branding or merchandising. There are 4 designs to choose from, and your logo must feature the words "Canada 150".

You can also download the Canada 150 logo poster for printouts. Why not introduce some creative initiatives to mark the occasion? Kids' colouring contests, simple online games, and in-store quizzes are great ways to attract customers' attention. The prizes could be gift cards, or even 150 of something.

You can partner with other businesses in your community, locally or online, to spread the word and share in the activities. Decorating your storefront with Canadian branding can also help draw in tourists; have fun with it!

Follow Canada 150 on social media

Social media is a great way to announce new merchandise or special promotions and contests, and keep customers in the loop when it comes to Canada 150 activities.

Follow the official Canada 150 accounts on Twitter, Facebook, Instagram and YouTube. Join in the conversation and share your own content by using the #Canada150 hashtag.

Keep the celebrations going!

Don't limit yourself to a day, a week, or a month. Take advantage of activities going on all year long, and beyond. By fostering the connections you've made and continuing to collaborate, you'll be contributing to another 150 years of prosperity.

For more information, visit the Canada 150 page.

Date modified: