Can you really claim that your product is “Made in Canada”?
Why even label your products as "Made in Canada"? For the hope of increasing sales, of course! Some consumers opt to buy products and food made in Canada; the reasons vary, from the promise of better quality and value to wanting to maintain a strong national economy. There are even locavores (someone who exclusively or at least primarily eats local foods) who buy very, very close to home, for environmental reasons and for keeping their rural communities alive.
However, what does "made" in Canada mean? Does it mean simply "assembled" in Canada or only "distilled" in Canada? The answer is "no", according to Canada's labelling regulations. If goods are only assembled or distilled in Canada, then you need to use words that accurately label and describe these goods on the package, as well as in advertising and marketing.
As long as it's truthful, you can use claims like "designed" in Canada or "produced" in Canada, but you should reserve "Made in Canada" claims to goods that are wholly obtained or produced in Canada. Mineral goods extracted in Canada or goods harvested in Canada are examples of this.
When analyzing a declaration claiming Canada to be the country of origin of goods that incorporate foreign raw materials or components, the Competition Bureau applies the following rules:
- the last substantial transformation of the goods must have occurred in Canada
- at least 51% of the total direct costs of producing or manufacturing the goods is Canadian
Consult the Competition Bureau's Guide to "Made in Canada" Claims and find out how to develop strategies to comply with the false and misleading representations provisions of Canada's Competition Act, Consumer Packaging and Labelling Act and Textile Labelling Act, so that you can properly use Canadian claims to your business' benefit.
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