Become a force for good: Your business can make a difference

August 20, 2012 - Tags: Marketing

Did you know that your business can make a big difference — even if you have a small budget for charitable giving? Giving cash donations, volunteering time, and donating products or services are some of the ways your business can get involved.

Supporting a charity or an important cause allows you to:

  • Contribute to an important cause
  • Build goodwill toward your business
  • Expand your network
  • Get opportunities for press coverage
  • Give your employees the opportunity to develop new skills
  • Earn tax credits

There are over 85,000 registered charities in Canada — here are some tips to help you find a good match for your business:

  • Try to find causes that are close to your or your employees' hearts.
  • Ask yourself where your money, time, and expertise can make the biggest difference. For example, a web development company might partner with a charity that needs a new website.
  • If you are a local business, you may want to donate to a charity within your community. If you are a national business, you might want to help a charity that operates across Canada, or work with charities in more than one community.

Other ways to get involved:

  • Hold a sales event where a portion of each purchase goes towards the charity of your choice
  • Donate goods or services to your charity
  • Encourage employees to volunteer individually or as a team
  • Match your employees' charitable donations
  • Get the word out about your charity of choice on your website or through social media

The Canada Revenue Agency's How to donate wisely video offers tax tips and information on avoiding fraud. They also offer a list of registered charities where you can search for charities operating in your community, learn about their programs and activities, and find contact information.

You may also want to visit our page on Corporate social responsibility, which has more information on how your business can be a good corporate citizen.

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