An Extra Employee: Putting Your Website to Work

December 20, 2010 - Tags: E-business Managing Sales Marketing

In today's competitive business world, having a website is essential. Developing an active web presence can help drive your business forward faster than if you rely on a static website. Building a website that works for you is not an expense, but an investment; it's the ideal way to present your brand, establish credibility, and satisfy users in order to meet your objectives.

Establish your goals and determine users' needs by gathering information during the planning stages of website development. Keep in mind that users arrive at your website with questions they want answered quickly. Its job is to give answers and information, such as prices and available options, because users are on a quest. In addition to being user-friendly, your website should have a well-defined reason for being and provide value for the user. This in turn will provide value to you.

Your potential goals could include:

  • Promoting your product or service
  • Selling your product or service online
  • Selling your product or service offline
  • Building relationships

Developing your business' website is the beginning of an ongoing commitment. Be prepared to invest in regularly updated content to reflect changes in products, services, pricing or simply your business contact information. Keep current and offer visitors the news they seek:

  • New products or collections
  • New menus
  • Company news
  • Promotional offers
  • Invitations to related events
  • Customer success stories and testimonials

Remember that users are impatient. If they cannot find what they need on your website, they will move on to a site that gives them the information they want. Encourage them to linger by allowing them to ask questions, leave comments, provide reviews or respond to your questions.

Developing a website is a step-by-step process that can help get you the best return on investment. Visit our Website Development Process page to learn all that this process entails. After that you may want to Take your website to the next level with tips from the Business Development Bank of Canada.

For more information on using advertising and other promotional techniques effectively, visit Promoting and Advertising your Business.


Posted by on December 22, 2010
Hi Allan,

The Canada Business website can help you promote your business for potential buyers, distributors or partners across Canada by simply registering in the Canadian Company Capability on-line database. This database is also a good sourcing tool for business opportunities, potential business partners and joint ventures. Some of the benefits your business will receive by registering are:

• Registration is free
• Over 500,000 companies browse the database per month
• Increased visibility of your business to government and the private sector
• Ability to exhibit your products and services to a global audience
• An online profile that is tailored to your products, services and experience

For more information on how you can promote your company, check out the Canadian Company Capability page.
Posted by Allan on December 20, 2010

I am an entrepreneur, who has built 100's of websites for other small businesses. How can I promote myself on your site?

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