3 website improvements that will help you sell to Canadians
This guest post is provided by the Canadian Internet Registration Authority (CIRA), the organization that manages the .CA domain name registry in Canada. CIRA helps small businesses, entrepreneurs and startups get their businesses online.
Maybe it's the affinity for adapting new technology, or just a distaste for going outside in the cold winter months — but no matter what the underlying reason is, it's a fact that Canadians love their online shopping. If you run a Canadian business that sells products or services to the local market, there are some important things to consider when designing your website that can give Canadian shoppers a good online customer experience.
1) Consider a Canadian buyer
A Canadian customer will be expecting prices to be listed in Canadian dollars as well as a smooth process for shipping items to a Canadian address.
Being upfront and clear about the price of your product or service will make an optimal experience for a Canadian customer. Living so close to the U.S., many Canadians have experienced the pain of visiting a website, finding a product, and discovering upon checkout that the prices were listed in American dollars. Saving them this headache can improve your relationship with the customer.
Configuring the “Zip Code” field to be a postal code won't hurt, either.
2) Get a .CA domain
A .CA domain name identifies your business as being 100% Canadian, which matters because Canadian shoppers are highly motivated to make purchases from Canadian websites. In fact, research has shown that 62% of Canadians prefer to buy from Canadian businesses online.
Along with the practical concerns listed above, such as free shipping, paying in Canadian dollars and avoiding duty or customs charges, Canadians simply prefer to buy local and support the domestic economy.
Finally, along with .CA being a viewed as trusted domain name by Canadians, it can also help your online store perform better in search engines. Your .CA domain will tell search engines like Google that your business is Canadian, which can help you get found by local searchers.
3) Create a mobile-friendly site
This tip would apply to a business selling to any market, not just Canadians. You have to consider that people may be visiting your site on any type of device — whether it is a tablet, smartphone, or their desktop computer. You can easily check the breakdown of devices your visitors are using on Google Analytics. The important thing when designing your website is to design with different screen sizes in mind.
For the Canadian market, it will be helpful to know that while the majority of Canadians still access the internet while using their desktop, mobile shopping usage is on the rise, especially amongst the 18-34 year old demographic.
|Devices used to access the internet||Purchases made by device and age|
|Source: CIRA tracking research 2016||Source: CIRA tracking research 2016|
At the end of the day, improving your website to increase online sales is all about understanding your customer. Who are they? What do they want? How can you make the process as seamless as possible? Ready to build a website to sell to Canadians? Get started with a .CA domain name.ave
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