At the age of 23, Krystal Hobbs saw an opportunity to start something from nothing, so she decided to use her skills in social media to start Reflective Marketing, a digital marketing agency in St. John's, Newfoundland and Labrador.
"This is my friend Jeannette - she marries and buries people" is how Jeannette Brigit has been introduced. Her business specializes in crafting and delivering custom ceremonies to honour and celebrate the turning points in a person's life.
Lunapads.com Founders Suzanne Siemens and Madeleine Shaw came from very different backgrounds, and yet have created a highly successful, 7-figure business that has online sales at its core. Madeleine started her career as a social change leader in university, while Suzanne, was a successful Controller for a large company.
Seeking flexibility to more easily manage the demands of family life with two children under the age of two prompted Sheri to ask her hospital employer if she could work from home on contract. In 2007, Sheri took on one 18-month contract and her business began to grow via word-of-mouth.
Initially, I had to (and still have to) work hard at ignoring that inner voice that may discourage taking action, speaking up or getting outside of my comfort zone. I connected with strong women in business, those who understood these challenges and empowered me to move beyond my fears.
Years ago, Andrea Feunekes and her husband looked at the way land was being managed and knew there was a better way to approach sustainable resources. They decided to start their own business to see if they could figure out a way to make it work.
Natalie Dakers seems to be “good at...making things happen.” Dakers can see the gaps in a business, and figure out the best way to address the issue. She says she brings the business perspective to science, and drives early innovation to a place where it can shine. It’s these qualities that have contributed to Dakers success in starting four separate companies.