Brush up on key marketing concepts, learn how to develop a marketing plan, and assess strategic marketing options for your company.
- What is marketing?Marketing is about determining the value of your product or service and communicating that information to customers.
- Developing a marketing planYour marketing plan is an essential part of your overall business plan. Find out what to include and how to develop each section of your marketing plan.
- Online marketingOnline marketing techniques like social networking, emailing and blogging are useful and involve little to no direct costs.
- Marketing strategiesIf you are planning to put a new product on the market, here are three strategies you can use to attract the attention of customers.
- PricingKnow the factors that will help you determine the payment you will receive in exchange for your goods or services.