Risk management

A risk is a potential loss or event that could negatively affect your bottom line. As a business owner, you should be aware of the risks your business faces. Create a plan that will allow you to prioritize risks and take appropriate action to reduce losses.

You cannot plan for all eventualities, and while some risks are insurable, others like brand integrity and public goodwill are not. Being prepared can help you defend claims made by customers or employees.

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