Market research and statistics 

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Discover what market research is and how to create an effective market research campaign. You will also find numerous information resources and statistics that you can use to learn more about your industry, your customers and the markets you serve. This information can ultimately help you to make informed decisions that can maximize the potential of your business.

  • Conducting market research

    Learn more about market research, how it can improve your business decisions, and how to conduct a market research campaign.

  • Labour and employment data

    Find statistics and analysis related to the labour force, employment and income from official Canadian and international sources.

  • Demographics

    Get data that sheds light on population characteristics such as location, age, income, education level, and more.

  • Industry sector data

    Find statistics that can help you better understand your industry, and study the latest trends that could impact your business.

  • Canadian economy

    Get the latest official economic indicators, which shed light on the performance of several segments of the Canadian economy.

  • International markets

    Discover new markets for your products and services by studying foreign market reports and international statistics.

  • Importing and exporting

    Find Canadian and foreign trade statistics and other information that can help you to grow your business.

  • Environment

    Get official Canadian and international statistics on a number of topics related to the environment.

  • Science and technology

    Find statistics on research and development, innovation, technology use, and the performance of the information and communications technologies sector.

  • Site selection

    Find site selection tools that can help you decide where to establish or grow your business.

  • General research and statistics

    Discover resources available through your local Canada Business Network Service centres, Statistics Canada, Canada's government libraries and the United Nations.