Promoting and advertising your business 

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Promoting your business is an ongoing activity that involves everything from word of mouth, to trade shows, to paid advertisements in the media. Once you have developed your marketing plan and are ready to choose your promotional techniques, the resources below may be helpful.

General resources

Industry-specific resources

  • Tourism Technology
    Applies only to: New Brunswick, Newfoundland and Labrador, Nova Scotia, Prince Edward Island

    Learn how to attract customers to your tourism business through Internet and social media marketing.

  • Travel Trade Fam Tours
    Applies only to: Nova Scotia

    Promote your tourism product to front-line tourism officers so they can market your business to visitors.

  • Irving Shipbuilding Inc. online supplier registry

    Register your business as a potential supplier of goods and services for the shipbuilding industry.

  • Atlantic Shipbuilding Action Plan
    Applies only to: New Brunswick, Nova Scotia, Prince Edward Island, Newfoundland and Labrador

    Find out how to become a supplier to the shipbuilding industry in the Atlantic provinces. This also includes building and repairing ships.

  • Crafts of Character Branding Program
    Applies only to: Newfoundland and Labrador

    Promote your high-quality, distinctive Newfoundland and Labrador craft, gift and apparel products through this provincial branding program.

  • Wholesale Marketing Program
    Applies only to: Newfoundland and Labrador

    Are you looking to develop wholesale markets for your craft, gift and apparel products? This program could help you.

  • Experience Nova Scotia: A Toolkit
    Applies only to: Nova Scotia

    Learn how to identify tourism opportunities in your region and how to develop and market your new business.

  • Canadian Signature Experiences

    If your Canadian tourism business provides a unique experience for travellers, you could get a chance to market your product for free to key countries.

  • Ontario Tourism Marketing Partnership Corporation
    Applies only to: Ontario

    Find out how to market your product or service under the Ontario brand and how to reach key tourism markets.

  • Gros Morne Institute for Sustainable Tourism

    Learn how to enhance your tourism business through developmental training programs.

  • Tourism Industry Partner Program
    Applies only to: Ontario

    You could get financing to help your business consortium market an Ontario tourist destination to both domestic and international audiences at once.

  • Translation Assistance Program — alianco
    Applies only to: New Brunswick, Nova Scotia, Prince Edward Island, Newfoundland and Labrador

    Obtain up to $8,000 in financial assistance for the translation of your promotional materials, if your business is located in Atlantic Canada.