Marketing basics 

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Brush up on key marketing concepts, learn how to develop a marketing plan, and assess strategic marketing options for your business.

  • What is marketing?

    Marketing is about determining the value of your product or service and communicating that information to customers.

  • Developing a marketing plan

    Your marketing plan is an essential part of your overall business plan. Find out what to include and how to develop each section of your marketing plan.

  • Online marketing

    Online marketing techniques like social networking, emailing and blogging are useful and involve little to no direct costs.

  • Branding — the basics

    Find out how to create and manage a brand, and set a budget to promote it.

  • Marketing strategies

    If you are planning to put a new product on the market, here are three strategies you can use to attract the attention of customers.

  • Write a marketing plan
    Applies only to: Québec

    Find out what key areas you should consider and what to include in an effective marketing plan.

  • Understand your competitors

    Learn how to identify your competitors, research what they do and act on the information you obtain.

  • Group your customers into market segments

    Learn how to group your customers into market segments to better understand what they really want, and how to gain valuable customers.

  • Pricing

    Know the factors that will help you determine the payment you will receive in exchange for your goods or services.

  • 7 low-cost marketing strategies to implement now

    Learn how to get the most impact from your marketing dollars and how to promote your business on a small budget.

  • Website development process

    Find out what steps you can take to ensure your website is developed to best represent your business.

  • Website analytics and performance management

    Do you want to know how effective your website is? Find out how visitors reach your website, what they do there, and how often they visit.

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