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You've developed a great product or service. How are you going to get the word out and generate sales?

Getting your new ideas to market is one of the most difficult steps in the innovation process. This is especially so if you're introducing a completely new idea or concept. Many innovations never make it beyond the research and development stage for a number of reasons ranging from lack of production capacity to the inability to create a demand for the product and everything in between.

You'll need to determine to whom, when, where and how you will introduce the new product or service to the market. Put the odds in your favour and be sure to make use of all available networks and resources.

  • Marketing and sales

    How well you market your business and interact with your customers can vastly influence your success.

  • Financing for innovation

    Discover some key government programs that help finance innovation activity.

  • Build in Canada Innovation Program

    Test your late stage innovative goods and services by selling to the federal government.

  • Pre-Qualified Innovations

    Learn about the process when submitting your proposal for the Build in Canada Innovation Program.

  • TECTERRA Geomatics Technology Programs

    If you are an entrepreneur in the geomatics industry, you could access funding and resources that can help you develop and commercialize your business.

  • Canadian Innovation Centre

    Access research, training and consulting services to help you turn your idea into a product or service that is ready to be put on the market.

  • Canadian Trade Commissioner Service (TCS)

    Get market and sector-specific information, access to Canadian trade commissioners’ contact information and list of events through the TCS website.

  • Canadian Technology Accelerators

    Your technology start-up could gain access to unique resources and contacts that can help your international growth.

  • R&D collaborations

    You could license communication technologies that are ready for commercial exploitation, and take advantage of collaboration opportunities.


    This R&D network can help you access technology, expertise, and markets in Europe and beyond.

  • Western Research Parks

    Get help developing and commercializing your innovative product or service by partnering with the University of Western Ontario's Research Parks.

  • Digital Accelerator for Innovation and Research

    If you are a high-tech entrepreneur, this accelerator can help you use cloud-based compute-and-storage resources to help commercialize your products.

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