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You've developed a great product or service. How are you going to get the word out and generate sales?

Getting your new ideas to market is one of the most difficult steps in the innovation process. This is especially so if you're introducing a completely new idea or concept. Many innovations never make it beyond the research and development stage for a number of reasons ranging from lack of production capacity to the inability to create a demand for the product and everything in between.

You'll need to determine to whom, when, where and how you will introduce the new product or service to the market. Put the odds in your favour and be sure to make use of all available networks and resources.

  • Marketing and sales

    How well you market your business and interact with your customers can vastly influence your success.

  • Financing for innovation

    Discover some key government programs that help finance innovation activity.

  • Build in Canada Innovation Program

    Test your late stage innovative goods and services by selling to the federal government.

  • Pre-Qualified Innovations

    Learn about the process when submitting your proposal for the Build in Canada Innovation Program.

  • TECTERRA Geomatics Technology Programs

    If you are an entrepreneur in the geomatics industry, you could access funding and resources that can help you develop and commercialize your business.

  • Canadian Innovation Centre

    Access research, training and consulting services to help you turn your idea into a product or service that is ready to be put on the market.

  • Canadian Trade Commissioner Service (TCS)

    Get market and sector-specific information, access to Canadian trade commissioners’ contact information and list of events through the TCS website.

  • Canadian Technology Accelerators

    Your technology start-up could gain access to unique resources and contacts that can help your international growth.

  • R&D collaborations

    You could license communication technologies that are ready for commercial exploitation, and take advantage of collaboration opportunities.


    This R&D network can help you access technology, expertise, and markets in Europe and beyond.

  • Innovacorp
    Applies only to: Nova Scotia

    Get the capital and guidance you need to take your emerging technology business to the next level.

  • Western Innovation (WINN) Initiative
    Applies only to: Alberta British Columbia Manitoba Saskatchewan

    Your Western business could get financial assistance to bring innovative products, processes and services to market.

  • Alberta Product Commercialization Centres
    Applies only to: Alberta

    If you are developing a new product, get the equipment, test facilities, lab and other services to bring your idea to market faster.

  • Connectica
    Applies only to: Alberta

    Use this self-service tool to find funding, programs, services and more to help with your business innovation.

  • Health Technology Exchange
    Applies only to: Ontario

    Find funding and resources for your Ontario-based company to develop, produce, and commercialize innovative medical and assistive technologies.

  • Agrivalue Processing Business Incubator
    Applies only to: Alberta

    Looking for a place to start your new food processing business in Alberta? This multi-tenant facility could provide you with infrastructure and services.

  • Western Research Parks

    Get help developing and commercializing your innovative product or service by partnering with the University of Western Ontario's Research Parks.

  • Springboard Atlantic Inc.
    Applies only to: Prince Edward Island Nova Scotia New Brunswick Newfoundland and Labrador

    Tap into the R&D expertise and facilities of Atlantic universities and colleges to help you commercialize new ideas.

  • Volta Labs
    Applies only to: Nova Scotia New Brunswick Prince Edward Island Newfoundland and Labrador

    You could be eligible for free services, such as mentorship and access to capital to help kick-start your new Atlantic technology company.

  • Digital Accelerator for Innovation and Research

    If you are a high-tech entrepreneur, this accelerator can help you use cloud-based compute-and-storage resources to help commercialize your products.

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