Is your elevator pitch ready?

February 27, 2012 - TAGS: Marketing

Sometimes you only have a few seconds — for example, the length of an elevator ride — to make a good impression. Can you summarize your business and its value to a potential customer confidently and quickly? If not, you need to work on your elevator pitch.

Follow these steps to get the attention of prospective business connections.

Practice makes perfect! If you only attend one networking event per year, you might end up stumbling over your words. Attend events regularly and make a habit of introducing yourself to new people whenever you get a chance. You never know when you'll make an important business contact.

Check out our section on Sales and customer relationship management for more tips on creating the right message for your business.

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