Harnessing the power of information communications technologies (ICTs) can be a cost-effective way to collect and understand data, communicate with your customers, and streamline your business's day-to-day operations.

ICT tools range from simple and inexpensive applications to customized software systems tailored to your business's specific needs. Investing in ICT solutions can help transform your business and increase productivity and efficiency.

There are simple and inexpensive ICT applications that can make a big difference in your business's productivity, including:

  • Web publishing and e-commerce software
  • Customer relationship management (CRM) programs
  • Accounting, payroll, and inventory management software
  • Cloud computing applications

E-commerce enabled websites and customer relationship management software are two types of ICTs that can help you improve your efficiency and possibly expand your customer base. For example, an e-commerce enabled website can help you establish a web presence to offer your goods or services online. Our Doing business online section has more information on how technology can help your business prosper.

CRM software can help you manage your clients by keeping track of purchases and identifying potential customers and opportunities. These types of ICTs are often easy to adopt, free or low-cost, and low risk. BDC's guide to Free to low-cost applications can help you learn more about affordable ICT solutions.

Before you adopt an ICT product, it's important to create an implementation plan. Determine which area(s) of your business will be impacted by the change. This type of planning ensures that your ICT investment is targeted and addresses your goals, identifies which business processes will be affected, and which employees will require training to have the necessary new skills.

To learn more about how ICTs can benefit your business, visit our Improving your productivity with technology page.