Do you have international competitors?

January 9, 2012 - TAGS: Market research, Export

One of the most important rules of business is “know your competition”. If you own a restaurant or a hair salon, then your competition is probably mostly local. But if you manufacture or sell products that can be shipped around the world, then your competition is probably global.

Industry Canada's Trade Data Online can help you find the data you need to understand where your competition is coming from. Using the “Search by Product” option, you can learn who is competing with you in Canada and abroad.

The data on its own doesn't tell you much about your competition. But it can help you narrow and focus your research. Once you know which countries and provinces/territories your competition is coming from, you can research companies in those areas to get to know your competition better.

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