This guest blog post is provided by Business Women in International Trade (BWIT), a program of the Canadian Trade Commissioner Service (TCS) which supports Canadian women entrepreneurs as they pursue opportunities in international markets.

Canadian women-owned businesses are encouraged to register their interest in our June 2016 trade mission to Atlanta and Orlando:

  • Women in Business — North American Business Summit in Atlanta, Georgia, June 15-17, 2016: Find opportunities for exporting, technology partnerships, integration in global value chain pipelines and funding through business-to-business meetings and networking events.
  • WBENC National Conference and Business Fair in Orlando, Florida, June 20-23, 2016: Network with supplier diversity procurement specialists from leading corporations, multinationals and government agencies, as well as women business leaders.

Why trade missions?

Trade missions can be an effective way to investigate and take advantage of opportunities abroad. As part of a delegation led by Government of Canada officials, you can benefit from on-the-ground support and heightened credibility in the market. Women-focused trade missions offer exclusive access to top companies looking to source from women, through high-caliber networking opportunities, potential business-to-business meetings and other valuable programming.

Getting the best value from trade missions

Advance research and preparation can help you determine whether you are a good fit for the market and maximize your efficiency during the mission. You should understand market demand, potential customers and competition for your products or services. Match your firm's capabilities with opportunities in the market and tailor your marketing materials and pitch to the needs of target clients. To build lasting business relationships, be persistent with follow up, and appreciate the time and commitment it can take to reach a deal.

How BWIT and the TCS can help

BWIT and the TCS can work with you on an ongoing basis to help you prepare for international markets, assess your market potential, find qualified contacts and resolve market access problems. In addition to trade missions, BWIT offers other enhanced products and services to support Canadian women entrepreneurs, including a business directory, an export-readiness quiz and an annual newsletter.

Visit our website, join us on LinkedIn or email us to learn more about exporting, partnering and accessing unique opportunities for business women.